Portable Porters overcame visitor's space and sizing issues to increase conversion by 149% with Flare

Portable Porters overcame visitor's space and sizing issues to increase conversion by 149% with Flare

Sector

Travel

Use case

Large Items

Impact

+149%

conversion rate

About The Portable Porter Company

Welcome to The Portable Porter Company, pioneers of the wheeled suitcase world since 1948, thanks to Herbert Ernest Mingo's ingenuity. Fast forward to today, and Herbert's grandson, Josh, has rejuvenated the brand with flair. Their suitcases aren't just about getting from A to B; they're about making a statement and doing good for the planet, crafted from eco-friendly materials like recycled plastic bottles.

The Challenge

Selling something as substantial as suitcases comes with its own set of challenges. Customers often need to think ahead about their purchase, considering when and where they'll use it. The team at The Portable Porter Company noticed a trend: people loved their designs but would leave the site planning to return closer to their travel dates, often not returning. It was a classic case of missed connections.

The Solution

That's where we came into the picture. After connecting with Josh, it became clear that offering a way for customers to commit to a purchase without needing immediate delivery could be a game-changer. Josh installed our self service Shopify app and within 30 minutes had the “Order for Later” option live on his product page for customers to use.


See it live in action here

The Impact

The results were impressive right out of the gate. Within a day of launching the feature, suitcase orders were made by customers for holidays months down the line. In the 4 weeks since launching, The Portable Porter Company has witnessed a conversion rate boost of 149%. This foresight in ordering has been a huge painkiller for inventory planning for Josh and his team.

Here's what Josh has to say about Flare:

"I'm so impressed at how easy it was to setup and that it's generated that much revenue within days. I'm hopeful for the future and can’t wait to see the results grow!”

Looking Ahead

Looking to the future, Josh is keen on leveraging Flare to solidify their sales strategy, focusing on sustainable growth. With a better grasp on inventory planning, they're poised to continue delivering innovative luggage solutions that resonate with their customers.

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