A Brighter Future with Flare

The team making sustainable e-commerce a reality

The Problem?

The Problem?

Each year, e-commerce produces billions of tonnes of waste. 






Why? As a business, it’s hard to know what stock to buy, who your customers are or when they want to buy. Most companies have to guess who their customers are, what they want and when they want it.


Which often means spending a lot of money on marketing, logistics or stock and not knowing whether it will sell or not. It has made the path to profitability much harder than needed.

The Mission

The Mission

In other industries, such as hospitality and travel, We’ve seen the Growth of Google Flights and Trainline, which enable people to buy exactly what they want for exactly when they want.


Not only has this helped people plan ahead and save money (in a world of instant gratification and Buy Now Pay Later), it has allowed businesses to run much more smoothly.


Flare brings this technology to the e-commerce supply chain. We make it easier for shoppers to buy what they want. And we use this future order data to Give businesses more certainty on the Hard decisions they have to make.


By doing so, businesses grow profitably and sustainably, while People are given delightful and rewarding Shopper experiences. Bringing both together, we create the visibility on demand to minimise excess stock and emissions, taking a big step forward towards net zero.


One Flare order at a time, We change the world.

Meet the Founders

Meet the Founders

By background, Daniel is a behavioural economist, specialising in how we make decisions. He spent 3 years forecasting demand for consumer & retail companies and after months feeling the pain of spreadsheets, historical data and poor forecasts, he thought there must be an easier way - like asking customers directly. Before founding Flare, he was the no.2 to the CCO at Financial Education Scale-up GoHenry and led Sales & Partnerships at Education Technology Scale-up Labster.


Alex is a full stack software engineer, building embedded finance solutions at the Telegraph and 11:FS. He saw the pain Buy Now Pay Later technologies were creating and saw an opportunity to bring a better solution that help people protect their financial wellbeing.


Daniel and Alex teamed up on Entrepreneur First in 2022 and have built a team, customer base and investor backing to bring Flare’s technology to every business in the supply chain.

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Powering Scheduled Orders for Shopify Merchants.

Privacy Policy

Product updates

Terms of service

© Flare

Grow faster, Profitably

Join 50+ brands already supercharging their growth with Flare.
See the benefits for yourself with a free trial today.