E-commerce that is
better for business, customers
and the planet
If you pile up all the world's e-commerce waste, it would reach the height of Mt Everest every 3 minutes...
Why does this happen?
As a business, it’s really hard to predict demand.
Most companies use historical data, but get it wrong 40% of the time.
With the rise of impulsive buying and 'buy now, pay later' plans, forecasting demand has become even harder, making the problem of over-production even worse
It’s time to take action. Before it’s too late.
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Changing the way we shop online to build a world
better for businesses, shoppers and our planet
£130 billion worth of inventory is wasted each year due to overproduction or expiry — generating millions of tons of greenhouse gas emissions.
The reason why? Forecasting demand is hopelessly inaccurate.
But it doesn’t have to be this way.
Flare unlocks the ability to buy for future dates, rewarding shoppers for forward-thinking spending habits, while delivering valuable insights on future demand for e-commerce businesses to minimise excess production.
Through connecting customers and businesses more closely, we are on a mission to build a more sustainable future.
Let's do this together.
Our Story
Meet Flare's founders - Daniel and Alex.
Daniel spent 3 years forecasting sales, cash flow and inventory for businesses. He saw decisions being made with huge financial and environmental costs and set out to change this.
In 2022, he teamed up with Alex at Entrepreneur First. Alex brought 5 years of experience building fintech software and a frustration at the abundance of financial products enticing people with attractive offerings, whilst actually driving them into debt.
On a mission to reward forward-thinking habits, harness the power of future demand data to save time, money and waste in retail supply chains, they started to build Flare.
Plug in, configure and go
Plug in, configure and go
Your products
Sunglasses
Order ahead
Discount %
20%
Arrival date
Jun 6 – Jun 13
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Your online store
now
Congrats, you have a new order for £132 for Jul.
Your online store
now
Congrats, you have a new order for £56 for Aug.
Your online store
now
Congrats, you have a new order for £89 for Sep.
Delightful to use from day 1
Delivering more sales and cash from day 1
Plug & play
Easy integration. As simple as a few clicks.
Inventory
Updating
Shorts
Pre-order
Fully automated
Focus on what's important and less on the admin.
Items to re-stock
Stripe shirt
+125 items
121 sold
Actionable insights
Stop guessing. Use committed orders to optimise sales and cash.
FAQs
Here are the top questions we get from new customers.
While Flare does enable you to sell products through pre order, it does far more than just that. One of its most impactful features is its ability to allow customers to order in-stock products for future dates. By allowing shoppers to purchase items for future seasons today, Flare effectively extends sales cycles and mitigates the impact of seasonal sales fluctuations, for instance, enabling the sales of ski gear during summer.
On average, our partners experience a 10-20% increase in conversion rates and basket sizes, access to cash flow 25-35 days earlier, and a 3% reduction in costs. Collectively, impacting , these benefits can result in a significant profit increase - typically around 60%.
At Flare, we prioritise simplicity and efficiency. Our platform is designed for plug-and-play integration, with the full process including testing taking just 2-3 days. We believe in delivering a seamless front-end design that aligns with your brand, and we take care of the entire integration process so you can focus on your business.
For our early partners, there are no upfront costs. We believe in growing together, and in exchange for your valuable feedback and collaboration, we offer full access to our product, charging only a percentage of the added value we deliver to your business.
We understand that your brand's reputation is paramount. At Flare, we have rigorous processes in place to minimise any potential risks. Our track record boasts a 99.5% uptime and 100% customer retention, showcasing our commitment to providing reliable, risk-free solutions.
Flare's unique ability to allow shoppers to plan their purchases ahead not only improves sales and customer satisfaction but also significantly reduces the guesswork in demand forecasting. By accurately predicting future sales, you can optimise your inventory and operations leading to a significant reduction in waste and CO2 emissions.
We hope you'll love Flare as much as we do. However, if you decide it's not for you, we have a straightforward exit process with no penalties or hidden fees. Remember, we're only successful when you are!
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