Perl Cosmetics conquered subscription challenges and generated £20k in new revenue with Flare

Perl Cosmetics conquered subscription challenges and generated £20k in new revenue with Flare

Sector

Beauty

Use case

Flexible Subscription Alternative

Impact

£20k

in new revenue generated

+41%

increase in conversion

+11%

in revenue

About Perl Cosmetics

Perl Cosmetics skyrocketed to fame with their revolutionary face masks that took TikTok by storm. Now, they're celebrated for their game-changing nourishing lash oil, setting new standards in beauty care. From viral sensation to a trusted name in beauty innovation, Perl continues to captivate with their commitment to transformative products.

The Challenge

Isobel, the CEO of Perl, faced a dilemma: their subscription model was a technical nightmare and led to high churn rates. They needed a solution that offered flexibility for customers wanting refills without the commitment lock-in and technical headaches a subscription solution was giving them.

The Solution

Isobel was introduced to us when searching for a way to offer their customers more flexibility. What they needed was a simple, effective solution to allow their customers to order products for future delivery without the commitment of a traditional subscription model. Flare provided just that, directly on the product page to capture customers at the decision-making point. With Flare, Perl could offer dynamic pricing incentives for customers planning ahead, leading to increased lead times and a smoother inventory management process.


The Impact

Within a week of going live, Perl had already generated 11% in extra revenue. Fast forward six months, £20K in new revenue has been generated, and conversions have jumped by 41%. Plus, getting a peek into what customers might buy next made stocking up a lot smoother, reducing the headache of too much or too little inventory.

Here's what Isobel has to say about Flare:

"Flare transformed how we sell. It's all about rewarding forward-planning customers without devaluing our brand or locking-in customers. It's been a win-win for inventory management and cash flow."

Perl Customers like Sarah echo this sentiment:

"Flare's model is perfect. I get to save money and avoid the clutter of unwanted refills. It's flexibility and savings, without the hassle."


Looking Ahead

With Flare's support, Perl Cosmetics is in a great position to launch new products going into 2024. This partnership has improved their cash flow, allowing them more freedom to innovate and bring new items to market. Keep an eye out for their next big hit coming soon!


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