Cosy Panda generated £5K in new sales and smoothed out seasonal revenue dips with Flare

Cosy Panda generated £5K in new sales and smoothed out seasonal revenue dips with Flare

Sector

Personal Care

Use case

Seasonal

Impact

£5K+

new revenue generated

+14%

sales

+74%

conversion rate

About Cosy Panda

Cosy Panda has been making waves in the eco-friendly space with their sustainable hot water bottles. Known for their commitment to keeping things green, they've warmed many a cold night without leaving a carbon footprint. But as summer approached, they faced a seasonal challenge that seemed almost insurmountable.

The Challenge

Selling hot water bottles in the summer is a tall order. For Cosy Panda, the mission was clear but daunting: how do you persuade customers to think about winter warmth when the sun's out in full force? The brand needed a creative solution that wouldn't compromise their sustainable ethos with drastic discounts.

The Solution

We first met Freddie, their CEO, during a hot summer's day, the irony of discussing hot water bottles in such weather wasn't lost on us. Freddie was on the lookout for an innovative way to keep his products relevant all year round. Enter Flare's "Order for Later" feature. This tool was a game-changer for Cosy Panda, offering customers the ability to schedule their purchases for the colder months ahead. It was a seamless fit for the brand, encouraging forward-thinking purchases without the need for price slashes.


See it live in action here

The Impact

The introduction of Flare's feature led to a significant uptick for Cosy Panda. Not only did sales increase by 14%, but the brand also saw over £5,000 in revenue that would have likely been missed. This strategic move kept their products in customers' minds, even as the mercury rose.

Here’s what Freddie has to say about Flare:

“Flare stands out in the Shopify ecosystem, not just enhancing our conversion rates but also driving trackable revenue. It's the solution we needed for those ready to buy, just not right now. Plus, the team's swift and dedicated support truly sets them apart. Highly recommended for any store looking to optimise sales without the clutter.”

And here’s what one of Cosy Panda’s customers had to say about using Flare:

“I am away from home for a while so can’t take immediate delivery, and I was worried that by the time I got back, I would have forgotten how nice the hot water bottles look. So, I used your Order for Later feature to order for a date when I’m back and save some money!”

Looking Ahead

Encouraged by this success, Freddie has expanded Flare's "Order for Later" across all of Cosy Panda's SKUs. With winter on the wane, he's relying on Flare to maintain the brand's momentum, making it their primary sales channel in the off-season. This forward-thinking approach by Freddie and Cosy Panda is setting a new standard for selling seasonal products, proving that with the right strategy, any season can be the season for success.

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