How Clek is leading the way for baby brands by using Flare Order Scheduling

How Clek is leading the way for baby brands by using Flare Order Scheduling

Sector

Baby & Child

Use case

Timing Specific

Impact

+12%

Revenue Increase

+65 Days

Cash flow

+5%

Stock accuracy

Clek, one of Canada's largest infant car seat brands, serves thousands of customers every month. Their mission is to keep infants safe during car journeys while providing soft, high-quality seating to ensure children are comfortable, no matter how long the ride.

We reached out to Ryan and his team at Clek as we know that a large proportion of visitors buying for Baby are planning ahead for future arrivals - and could benefit from being able to schedule their orders into the future. Although Clek usually discards cold sales emails, they made an exception for us. They recognised the value we could bring, knowing that order scheduling is a significant pain point for their customers.

Clek, like many other baby brands, has a large user base of current and expectant parents looking for new car seats and other items. However, many of these parents do not convert into customers because they either do not need a car seat immediately or cannot store it at the moment. As a result, they leave the site with plans to return later but often end up purchasing from a competitor instead. This issue of lost conversions represents a loss in sales for Clek and other baby brands that do not offer flexible delivery options.

We approached Clek at the perfect time, just after they had attempted their own in-house solution to this problem. With a small and lean team, Clek didn't have the time or resources to dedicate to building out a scheduled orders solution themselves, and their in-house solution failed to gain traction. Consequently, lost sales remained a recurring problem.

With Flare, Clek no longer needed to manage order scheduling in-house. Our Flare Order Scheduling app was the key to addressing these lost visitors, and after a smooth and simple setup process that took only 30 minutes, they were ready to begin using order scheduling. By using scheduled orders, Clek is now able to generate more sales and revenue. Parents can now secure their item with Clek instead of abandoning cart because they don’t need the item today. This flexibility allows parents to choose when their products arrive, addressing the issues of storage and timing while converting customers who would have otherwise been lost.

Not only that, but all inventory management and fulfillment pipeline interactions are managed automatically. This makes order scheduling a stress-free experience for Clek, with no extra work required. Orders are held and released as expected, providing customers with more choice without the logistical headache.

Now that Clek has launched order scheduling, we’re excited to see their increase in conversion rates and decrease in cart abandonment. Expectant parents can now order for the arrival of their newborns without the hassle of waiting or storing car seats themselves.

If you want to boost sales today and improve the buying experience for your customers today - we’d love to talk! Book a demo with us here or download our Shopify App here and start your 14 day free trial today

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