How Ohmyguts Expanded to Belgium and Increased Sales with Flare’s Delivery Date Picker

The Challenge

Ohmyguts previously used a one-click delivery date picker app on their cart page — but it couldn’t support the logic they needed.

As they grew, the team needed:

• Rules based on product type (e.g. frozen vs fresh)

• Different delivery day logic per country (Netherlands vs Belgium)

• A way to avoid customer confusion and reduce refunds from incorrect delivery promises

The old setup couldn't handle these requirements — leading to manual ops work, customer complaints, and blocked expansion into new markets.

Why Ohmyguts Chose Flare

Ohmyguts needed smarter delivery rules that matched how they actually operated — without dev work or unreliable hacks.

With Flare, they were able to:

• Set product-specific delivery rules (e.g. frozen meals only on certain days)

• Control available delivery dates by customer country

• Block unavailable dates to avoid false delivery promises

• Move the delivery calendar from cart to checkout, improving accuracy

• Scale into Belgium with confidence and fewer errors

Getting Set Up

Ohmyguts configured Flare’s checkout calendar with no-code rules for:

• Product tags (fresh vs frozen) to control available days

• Customer location rules (Netherlands vs Belgium)

• Blocked dates and cutoffs for operational planning

• A fallback for missed selections, to avoid untagged orders

This meant no more refund-prone mistakes — and full flexibility as they scale across regions.

Results

Since switching to Flare:

✅ +13% increase in conversions
✅ Expanded into Belgium with accurate delivery windows
✅ Fewer refund requests and support tickets
✅ Reduced ops time spent on fixing delivery issues
✅ Fully self-serve setup — no more developer bottlenecks

Quote

“Flare helped us expand internationally without the chaos. We finally have the control we need over product-based and country-based delivery logic — and it just works.”

— Max, Founder at Ohmyguts

What’s Next

Ohmyguts is now using Flare across all subscription flows and plans to explore advanced 3PL integrations and automated planning tools to further streamline operations as they grow.