How Juliet Stallwood Reduced Complaints and Support Tickets by 98% Moving from Stellar to Flare's Delivery Date Picker.

The Challenge

Juliet Stallwood, a luxury biscuit and gifting brand in the UK, offers handmade, personalised products — often for time-sensitive occasions like birthdays, weddings, and holidays.

Their previous setup with the Stellar Delivery Date app led to frequent issues:

• Customers were able to checkout without selecting a delivery date

• Orders were fulfilled too early, prompting complaints and refund requests

• No order tagging or visibility of delivery intent

• No product-level lead time logic — meaning pre-orders were often mishandled

Why Juliet Stallwood Chose Flare

Flare offered everything Juliet Stallwood needed in one place:

• Required delivery date selection at the cart page

• Lead time rules by product — ensuring “coming soon” items couldn’t be delivered prematurely

• Automatic order tags with selected delivery dates

• Easy-to-manage interface — no more developer work or confusion

The Flare setup gave their team full control and restored confidence in their fulfilment process.

Getting Set Up

Juliet Stallwood added Flare’s cart calendar picker to their store with:

• Required field logic (no order can go through without a date)

• Product-based lead times (for pre-orders, made-to-order biscuits)

• Visual tagging and date visibility for fulfilment and packing staff

The setup was fast — and support requests dropped as soon as the logic was live.

Results

✅ No more missed or early fulfilments

✅ Fewer support tickets and delivery-related complaints

✅ Order accuracy improved, thanks to required selection and lead time enforcement

✅ Customers get the right product, on the right date — every time

Quote

“Before Flare, we were constantly dealing with missed dates and early deliveries. Now, every order has a delivery date — and our team can trust the fulfilment logic.”

— Juliet Stallwood, Founder

What’s Next

Juliet Stallwood is exploring:

• Adding blocked dates for production breaks and holidays

• Syncing Flare data with fulfilment systems for even smoother packing and dispatch

• Using calendar planning tools to prep for seasonal spikes like Christmas and Mother’s Day