How The Fat Butcher Cut Order Errors by 99% and Saved 3+ hours per Week with Flare.
From missed deliveries and order edits to automated fulfillment and letting customers reschedule orders.
Instant results in implementation and first 30 days:
99%
Fewer order errors
3 hrs/week
Saved editing orders manually
1.2x
Increase in conversions
The Fat Butcher: Shopify Plus
Customer
Meat & Seafood (UK)
Sector
Launch Date
The Challenge
The Fat Butcher needed a reliable way for customers to choose delivery dates at checkout — especially important for perishable goods and ensuring freshness.
Previously using the Bird Pickup + Delivery Date app, many customers were skipping date selection altogether, leading to:
Orders without delivery dates
Manual edits and follow-ups by the ops team
Customer complaints or requests to delay delivery
Why The Fat Butcher Chose Flare
The team needed:
A native Shopify Plus checkout experience
The ability to enforce delivery date selection
Tools to let customers reschedule delivery dates themselves
Auto-tagging of orders with delivery info for warehouse prep
Flare delivered all of this — without any need for dev work or 3rd-party support.
Getting Set Up
Flare was installed at checkout on Shopify Plus. Within days, the team had:
Switched off Bird and removed old date widgets
Enabled required delivery date selection
Setup auto-tagging for delivery date info
Activated self-service rescheduling links via order status pages
Results
✅ 1.2x increase in conversions after switching to Flare
✅ 3+ hours saved per week, no more manual edits
✅ 98% Fewer complaints, thanks to clearer delivery control
✅ A smoother experience for customers and ops
Quote
“Flare gave us full control over delivery dates — and we saw an immediate lift in conversions. Our team isn’t spending hours fixing orders anymore.”
— Darren F, The Fat Butcher
What’s Next
The team plans to expand Flare’s rules for delivery cut-offs, product-level lead times, and support for holiday exceptions.