Why WISMO Happens

• Customers don’t know when to expect their delivery

• “3–5 business days” feels vague and unreliable

• Tracking emails often arrive too late (or not at all)

How to Reduce WISMO on Shopify

1. Show the delivery date at checkout

   • Let customers choose their preferred delivery date using a delivery calendar (e.g. Flare)

   • Communicates exactly when the order will arrive

   
   

2. Send proactive updates based on delivery date

   • Use Shopify Flow or Klaviyo to trigger email/SMS reminders tied to the selected delivery date

   
   

3. Tag orders by delivery date

   • Tagging allows fulfillment and support teams to filter and batch orders effectively

     
     

4. Show the delivery date in confirmation emails and order status pages

   • Reinforces confidence post-purchase and reduces inquiries

Recommended Tools

• Flare (delivery date picker + logic + tagging)

• Shopify Flow (automation)

• Klaviyo (post-purchase comms)

Add a delivery date picker to your store → Try Flare