How Food Brands Reduce Failed Deliveries with Delivery Date Pickers

For food and beverage brands, a failed delivery isn’t just a delay — it’s a refund, a spoiled product, and a lost customer. But most failures are preventable with one simple tool: a delivery date picker.

Here’s how Flare helps food brands reduce failed deliveries on Shopify.

Why Deliveries Fail

Failed or missed deliveries typically happen when:

• The customer isn’t home when the order arrives

• Delivery falls on a weekend or holiday

• Courier delays cause spoilage or missed windows

• The customer never knew when to expect the product

The result? Refunds, wasted goods, and higher support costs.

How a Date Picker Reduces Missed Deliveries

Flare lets customers choose their delivery date at checkout — meaning:

• They can plan around their availability

• You avoid deliveries when no one’s home

• You reduce “Where is my order?” (WISMO) support tickets

• You build trust and improve repeat purchase rates

Combined with Flare’s delivery logic, you also ensure:

• Cutoff times are enforced

• Blocked dates are automatically skipped

• Postcode-based rules are applied correctly

• Orders are tagged by delivery date for fulfilment prep

What the Data Says

Across hundreds of food brands using Flare:

• Over 40% of chosen delivery dates are 7+ days in the future

• Brands see up to 19% higher conversion rates with a date picker

• WISMO tickets and failed delivery rates are significantly reduced

From Spoiled to Streamlined

Food brands like EXALT, Clearwater, and Ohmyguts all use Flare to give customers more control — and reduce costly failed deliveries.

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