Popcorn Shed levelled up their customer experience and increased conversion rates by 10% with Flare

Popcorn Shed levelled up their customer experience and increased conversion rates by 10% with Flare

Sector

Food

Use case

Occasion based

Impact

+40%

conversion rate

About Popcorn Shed

Popcorn Shed is revolutionising the way we snack, one kernel at a time. Their gourmet popcorn is not just a treat; it's an experience. But what sets them apart isn't just their delectable flavours; it's their commitment to making every popcorn moment special. Whether it's for a movie night, a gift, or a personal indulgence, Popcorn Shed ensures each bite is memorable.

The Challenge

Popcorn Shed faced a hurdle that many eCommerce sites dream of overcoming: boosting conversion rates. Their unique challenge stemmed from customers often wanting popcorn for specific future events or occasions. They had a "gift reminder service" in place, which, in theory, was perfect. Shoppers could set a reminder for when to buy popcorn for an upcoming event. However, the service's clunky user experience led to low adoption and usage, leaving potential sales on the table.

The Solution

Enter Romy, Popcorn Shed's eCommerce manager, who knew there had to be a solution. Unlike the reminder service that postponed the purchase decision, "Order for Later" empowered customers to commit on the spot, scheduling their orders for the exact dates they needed their popcorn delights. Romy got the feature up and running swiftly, transforming the shopping experience from reminder-based to instant gratification with future delivery.


See it live in action here

The Impact

Within 4 weeks of implementing Flare's "Order for Later" feature, Popcorn Shed saw a 40% increase in conversion rates. This wasn't just a win for sales; it was a game-changer for customer satisfaction. Shoppers could now seamlessly plan their popcorn purchases for birthdays, anniversaries, or any special occasion, enhancing the overall customer experience whilst increasing sales for Romy and her team.

Here's what Romy had to say about Flare:

“We've enabled 'Order for Later' across all of our products [after a successful test rollout] and are looking forward to seeing the positive impact unfold!”

And here's what one of their customers had to say about Flare:

"I used it to order Easter Eggs as a gift for family. Now I know it's a thing, I would consider it for the popcorn too!"

Looking Ahead

With Flare now a key component of Popcorn Shed's eCommerce strategy, the future looks bright (and delicious). As they continue to innovate in the gourmet snack space, Flare's "Order for Later" feature will remain a cornerstone of their commitment to customer satisfaction and business growth.

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